Graphic Design
Export brand identity
Logo, colours and stationery concept for an export brand.
Concept project — not client work
Project overview
A demonstration brand identity for a fictional export business that wants to look established and trustworthy to international buyers.
Objectives
- • Create a distinctive, simple logo
- • Define a consistent colour and type system
- • Apply the identity to everyday business material
Creative direction
Confident and understated — a restrained palette, a geometric mark and a clear typographic hierarchy that works across languages.
Work delivered
- • Logo concept and variations
- • Colour palette and typography
- • Visiting card and letterhead
- • Social media templates
Visual gallery
Process & execution
- 1
Brief
Clarified positioning, markets and the impression the brand should make.
- 2
Concepts
Explored logo directions and colour options.
- 3
Refinement
Developed the chosen route into a complete system.
- 4
Application
Applied the identity to stationery and digital templates.
Outcomes
This is a concept project, so there are no real-world results to report.
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